A Solid Tip for Getting More Bang for Your Marketing Buck
Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large company? While that may seem true, there is one thing you can do to really move the dial and maximize your small marketing budget. Sure, there are many ways to get “free” marketing through social media and growing your referral network but using funds in a targeted way can have a huge impact on obtaining more customers and showing the community who you
Christina R. Metcalf
The Do's and Dont's of an Effective Business Apology
Have you ever had to say you’re sorry? Sometimes it’s difficult to even when you’re in the wrong. From apologizing to an employee you've overlooked to a customer who didn't receive the experience you wish they'd had to a public relations snafu, the need for a business apology is bound to happen.
Christina R. Metcalf
4 Ways to Pull Great Stories Out of Your Customers
Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. But finding the stories isn't always easy. Sometimes you're fortunate enough to have a loyal customer who bathes you in compliments. More often than not, these stories are silent successes that aren't shared with you. You need to find a way to dig these up so that you can breathe life
Christina R. Green
4 Tips to Make Your Business More Likeable
People buy from people they know, like, and trust. While you might be in the right place at the right time when someone is up against it, and they may buy from you once without knowing, liking, or trusting you, for them to return, you’ll need more than luck. Know and trust generally come along when you establish yourself as a likeable business with a human behind it. It’s difficult for people to like you if they don’t trust you, unless you’re a villain and then being untrustworthy is your business. For most
Christina R. Green
10 Social Media Actions to Stop Doing Immediately
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.
Christina R. Green
5 Things You Do That Turn Customers Off
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and in your blogging. Let your tone come through and allow people to get to know you. Your personality will help you stand out. And it does, whether you have a good one or a bad one.
Christina R. Green
Social Media Isn’t Optional: Why You Need to Start Today
If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today.
Christina R. Green
